Do What is Right

Written by Century Marketing | September 06, 2019

‘Do the right thing. It will gratify some people and astonish the rest’… Mark Twain

Integrity is a key component to how Century conducts our business both internally and externally. Integrity means doing the right thing because it is the right thing to do. Integrity means not forsaking your core values. Integrity means doing the right thing at the right time for the right reason. Can you say that you have never forsaken your personal core values?


One of Century’s Core Values is defined as:
Do What is Right’ - Acting with integrity is a cornerstone of everything we do. Using good judgment and being transparent produces the greatest results.

In business, when faced with challenging decisions, it is quite tempting to yield to forsaking the integrity of this core value. However, such situations provide solid opportunities to strengthen and reinforce the integrity of our steadfastness of this core value.

Another piece of this core value is transparency. Transparency builds trust. Our employees and clients need a high level of transparency in order to make each program a success. With good communication, we build the value of transparency with our clients and within our team.

The effects of being transparent are evident with these items below.

  • Transparency expands relationships - Solid relationships with strong foundations are built from being transparent.
  • Transparency increases productivity - Communicate clearly to gain trust and commitment from employees and clients to be fully vested and to apply themselves, as a team or to their programs, to achieve goals.
  • Transparency strengthens innovation - Sharing ideas and information will allow our team to get a new perspective, new opinions and better insight to continue to foster an excellent customer experience.

Century implements integrity and transparency to ‘Do What is Right’ every step of the way. Thank you for partnering with our team.

Click here to learn more about our Century’s Core Values.